Several international trade show organizers have placed their bets on
launching shows in Myanmar, formerly Burma, as the newest place to
expand their portfolios.
U.K.-based ITE Group recently announced they would be launching another show in the country, Myanmar Oil and Gas Week, along with partner company VEAS.
U.K.-based ITE Group recently announced they would be launching another show in the country, Myanmar Oil and Gas Week, along with partner company VEAS.
The show will be held Feb. 25-26 in Yangon.
“ITE Group is one of the world’s leading organizers of events for the
oil and gas business community,” said ITE Group CEO Richard Taylor.
He added, “Our exhibitions and conferences are highly respected as
business forums and many are market leaders. Myanmar Oil and Gas week
will be an opportunity for all those concerned with developing one of
the world’s most exciting oil and gas markets to network and meet key
decision makers, new customers and new suppliers”.
Experts believe Myanmar could be one of the top five oil producers in
the world since its sitting on approximately 50 million barrels of oil
and 283.3 billion cubic meters of natural gas, according to show
organizers.
ITE Group previously had unveiled it would launch an extension of their
Cosmobeauté brand into Myanmar through its Malaysian subsidiary, ECMI
ITE Asia.
UBM Asia is another global organizer going into Myanmar, with the launch
of Intermach Myanmar, the first international industrial manufacturing
and subcontracting exhibition in the country.
The show will be held Oct. 24-26 at the Tatmadaw Exhibition Hall in Yangon.
Foreign investors who are eyeing Myanmar, following the country's recent
political and economic reforms, now are able to take advantage of
multiple new opportunities.
Steve Monnington, managing director of Mayfield Media Strategies, said,
“They are very new, under-developed markets. Myanmar is the market
everyone is talking about.”
There are challenges in Myanmar, though, such as lack of venue space.
The schedule at the main venue there already is full since the monsoon period cuts into when shows can be held, Monnington said.
“People are betting on another exhibition center to be built there,” he added. “The 2013 calendar already is full.”
That still hasn’t dissuaded international trade show organizers who are determined to get a foothold in the burgeoning country.
source: TSNN
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