PHNOM PENH, 19 February 2013: Best Western International says it will
open its first property in Myanmar later this year, claiming the move
was possible in light of new investment rules and an acute shortage of
hotel rooms.
Best Western Asia Pacific vice president, Glenn de Souza, said that
Myanmar represents huge opportunities in the hotel sector especially in
the mid-scale segment where it was severely under-supplied.
But he gave no details of the proposed property, its location, if any
investment was required or the status of a management contract or
franchise agreement.
However, if there is substance to the report, then it will be the
first US chain to publicly confirm its intention to establish brands and
management in the country.
Under sanctions that have now been partly lifted US hotels and
tourism companies could not do business in the country. The first
companies to enter the market, following elections, were Visa and other
banking systems that are keen to establish a credit card market.
Mr de Souza’s claims were reported in an email sales pitch released
Monday by the Myanmar International Hotel, Restaurant & Catering
Equipment & Supplies Exhibition that will be held in Yangon, 6 to 8
November and organised by AMB Events, organiser of the CamHotel Expo in
Phnom Penh and VietHotel Expo in Hanoi.
source: TTR Weekly
http://www.ttrweekly.com/site/2013/02/us-chain-enters-myanmar/
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