Italy-based Ferrero Chocolate has been granted permission to export its products to Myanmar and distribute them locally. The move was announced at a ceremony to appoint an official sales representative held at the Park Royal Hotel on July 15.
Ferrero is a global brand producing many
products, including the bite-sized Ferrero Rocher chocolates, Pocket
Coffee, Mon Cheri, Giotto, Tic Tac breath mints, Nutella chocolate
spread, Raffaello coconut cream candy, and the Kinder line of products
to name a few popular ones.
“We will sell our brands across the
country. We are officially distributing our products in Southeast Asian
countries like China, Indonesia, the Philippines, Malaysia, Brunei,
Singapore and Thailand. Now, we are distributing and selling chocolate
here,” said Marcello Gallo, Ferrero's new sales representative at the
ceremony.
Ferrero Spa is an Italian manufacturer
of chocolate and other confectionery products. It was founded by
confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy. Ferrero
International South Asian headquarters is in Luxembourg and it has its
largest factory in Germany. Premiun Distribution Company and Pahtama
Group in Myanmar have been appointed as formal representatives of
Ferrero.
“Ferrero’s products penetrated the local
market in the past. But the product quality is not good enough because
they are imported from China and Thailand. The products are now being
imported from Italy. So far, the quality is very good,” said Chaw Ngwe
Ngwe, Marketing Executive from Premium Distribution Company.
source: Eleven Myanmar
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