The Association of Southeast Asian Nations (Asean) is urging tour
operators from the 10-member states of the grouping to develop
multi-country packages highlighting the so-called “experiential and
creative tourism
.”
.”
Such a kind of tourism is reportedly a rising trend among
consumers seeking more authentic travel experience, said Aung Zaw Win,
chair of the Asean tourism product development working group.
This means travelers get to enjoy multi-destination packages that allow them to experience unlimited variety in terms of culture,
landscape, people, flora and fauna, food, handicrafts, entertainment,
shopping, recreation and excitement, within the 10 member countries of
the Asean.
,
landscape, people, flora and fauna, food, handicrafts, entertainment,
shopping, recreation and excitement, within the 10 member countries of
the Asean.
“Our new focus is on experiential and creative tourism that
respects environment and culture. An authentic travel experience
involves meaningful engagement with the heritage, arts and special
character of our Asean destinations,” Win was quoted in a statement as
saying.
“Today’s travellers are more sophisticated and interested in
unique experiences with immersion in local ways of life. Our role is to
therefore support multi-country experiential travel within Asean member
states,” he further said.
According to the statement, Asean, is now promoting six
experiential and creative themes that are expected to encourage
multi-country trips across Southeast Asia.
The themed promotions, which are part of the implementation of
the Asean Tourism Marketing Strategy 2012-2015, include: “The Tastes of
Southeast Asia;” “Asean, a Tropical Paradise,” “World Class Cities;” “Experience Diverse Traditions;” “Sport and Relaxation,” and “Diverse Contemporary Creativity.”
Cities;” “Experience Diverse Traditions;” “Sport and Relaxation,” and “Diverse Contemporary Creativity.”
To inspire travellers, the Asean has
compiled a series of features about themes such as beach, nature and
wildlife; cruise tour and rail; culture and heritage; education and volunteering; food and nightlife; fun and leisure; health and spa; outdoor and water sports, and pilgrimage tourism.
and volunteering; food and nightlife; fun and leisure; health and spa; outdoor and water sports, and pilgrimage tourism.
An initial list of 20 tour operators offering the themes in multi-country itineraries are listed on the Asean travel website.
operators offering the themes in multi-country itineraries are listed on the Asean travel website.
More trips are being added to cover all the 10 Asean nations–the Philippines,
Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar,
Singapore, Thailand and Vietnam—called “Asia’s perfect 10 paradise.”
,
Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar,
Singapore, Thailand and Vietnam—called “Asia’s perfect 10 paradise.”
The Asean’s tourism strategy bodes well
with the Philippine government’s goal of hitting 10 million tourist
arrivals by 2016. As of the end of April, tourist arrivals rose by 10.12
percent to 1.65 million from 1.498 million a year ago.
source: Inquirer Business
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