Millward Brown, a global leader in brand, media and communications
research, announced plans to open a new office in Myanmar in the first
quarter of 2013, a press release dated January 30 said.
The press
release said the company is already handling projects in Myanmar but is
establishing a permanent presence to “better support local and regional
clients operating in the country”.
The new Millward Brown
Myanmar business will be headed by Lyndal Pearce, an Australian
researcher who has more than 10 years experience working in Myanmar –
from 1996 to 2006 – as the co-founder of Compass Research. Since 2006 Ms
Pearce has continued to work as a researcher in Southeast Asia.
Gonzalo
Fuentes, managing director of Millward Brown Southeast Asia, said
Myanmar would be a “growth engine” for the company’s clients and it
needed an office in the country to meet demand.
“We have been
looking into opening an office in here for the last year,” he said. “It
is clear that Myanmar is going to be a great engine of growth for our
clients and having a presence in the region will better serve their
needs. As always, we are committed to bringing new approaches to the
areas of branding and communication insights. To start this journey with
Lyndal and her vast experience of the Myanmar market is a great
privilege for Millward Brown.”
Millward Brown Myanmar plans to
commence operations in the first quarter of 2013 subject to approval
from the Myanmar authorities, Ms Pearce said. The company will be
applying for a permit to trade, and registering a local affiliate
shortly, she added. The projects that Millward Brown has already
completed in country have been “done by contracting local field
suppliers and servicing clients from regional Millward Brown offices. We
will continue to operate this way until licensed,” Ms Pearce said.
“We expect to be operational in the first half of 2013.”
source: The Myanmar Times
http://www.mmtimes.com/index.php/business/3989-global-research-firm-announces-yangon-office-plans.html
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