Monday, 3 March 2014

First Myanmar consumer guide now available

The first issue of the Myanmar Consumer Guidebook was introduced to locals with a launch at the Summit Parkview Hotel in Yangon on Thursday (February 27).

“We want people to understand what the products are. Experiencing our guide book will give consumers more options to choose what products are suitable for them,” chief editor Aung Myo Khin said at the launch.

He added that the magazine crew had to face some challenges in preparing the guidebook. The hardest, he said, was not getting the right contact details for product manufacturers because Myanmar has no experience in product testing, reviewing, or reports.

“They’ve never heard of what we stand for or do. Consumer guide reports/books are available in other countries already, but this is the first time for our country. Our accurate reports will serve as a bridge between the product manufacturers and consumers,” he said.

In the first issue of the guidebook the crew tested autos, hardware, cell phones and electronic items. The book is now available in the market.

source: Eleven Myanmar
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