Wednesday, 26 February 2014

Ooredoo extends mWomen programme to Myanmar

Doha: Ooredoo yesterday announced extension of its award-winning mWomen programme to Myanmar to use mobile technology to empower women across its regional footprint.

The programme – which has seen significant success in markets as diverse as Iraq, Indonesia, Qatar and Algeria – has received international attention in recent years.

“We believe every woman should have an equal opportunity to use a mobile phone. Ooredoo has developed experience in delivering mobile services for women across our footprint, particularly from pioneering operations like Asiacell and Indosat,” said Nasser Marafih, Group CEO, Ooredoo.

“We work with content experts, NGOs and leading developers to ensure that the information is accessible, relevant and tailored for women’s needs. We are now able to develop a cutting-edge service that tackles a vital social issue in Myanmar, and are delighted to receive the support of GSMA Innovation Fund,” he said.

The announcement was made at the GSMA Mobile World Congress in Barcelona, Spain, where Ooredoo is exhibiting innovations and mobile applications, including services to support women’s empowerment. The service, which will draw upon Ooredoo’s expertise in delivering information-based mobile services for women, will provide access to maternal healthcare information via mobile devices for free.

Ooredoo Myanmar said it is the latest recipient of a grant from GSMA Foundation to support the launch of a multi-tier maternal health service in partnership with local and international partners. 

source: The Peninsula
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