The Dearborn-based automaker Friday celebrated the grand opening of the first authorized Ford dealership in Myanmar (click here to see where that country in the globe). Officials say the new state-of-the-art facility is located in Yangon, the country’s commercial center, and continues to help the iconic blue oval around the globe.
“Every aspect of the facility has been designed and built to provide an industry-leading customer experience – which is so important to Ford, especially here in Myanmar, where for many people, a new Ford will be the first vehicle they have ever owned,” said David Westerman, Ford regional manager of Asia Pacific Emerging Markets Group, in a statement.
In April, Ford became the first global automaker to announce its brand’s official entry into Myanmar market through an agreement with the RMA Group, an emerging markets specialist with operations across Asia and Africa, and Capital Automotive Ltd., a subsidiary of leading Myanmar conglomerate, Capital Diamond Star Group.
The about 28,000-sruare-foot facility (2,600-square-metre) is built to Ford’s global design and operational standards. It includes a 12-vehicle showroom and 12-vehicle servicing capacity.
The grand opening event, officials said, showcased Ford vehicles that are already available in Myanmar, including the award winning all-new Ranger and iconic U.S. nameplates such as Taurus and Explorer. The vehicles for the dealership will be sourced and imported from Ford’s global production facilities, including North America, Europe and Thailand.
Ko Ko Gyi, owner and managing director of Capital Diamond Star Group, said there are already plans to expand “with facilities in other markets across the country as business grows, with a goal of quickly establishing a nationwide footprint for sales, service and parts.”
Ford today also announced that the base manufacturer’s warranty on all Ford vehicles sold in Myanmar will be an industry leading five years/100,000 kilometres.
source: MLive
http://www.mlive.com/auto/index.ssf/2013/10/ford_opens_first_dealership_in.html
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