Thursday, 26 September 2013

Myanmar’s Forever Group expands production capabilities with Sony’s HXC-D70 system cameras

Television and radio broadcaster invests in a total of 17 units of Sony’s HXC-D70 system cameras, implements XDCAM format to boost studio operations and create an effective workflow.

Forever Group, a Myanmar-based television and radio broadcaster, has invested in additional units of Sony's HXC-D70 HD/SD system camera to boost its studio operations, bringing its total number of HXC-D70 cameras to 17 units. Through this acquisition, Forever Group brings high quality productions in both standard definition and high definition to its channels, which are some of the most-watched in Myanmar. Forever Group has also implemented Sony's XDCAM format to streamline its workflow and produce very high quality HD recordings at a bit rate of 50Mbps using MPEG 4:2:2.

With a population of around 60 million, Myanmar is witnessing a dramatic change in its country. While many of its TV programmes are still broadcast in standard definition, TV stations and production houses in its capital Yangon and other major cities, are quickly embracing high definition to meet the demands of its viewers. Having been in operation since 1995 and currently one of Myanmar's leading broadcasters, Forever Group's reach covers free-to-air, digital, high definition and international media. Some of its prized assets include MRTV-4, For Info, For Drama, For Sports and Channel 7, amongst others.

Since September 2010, MRTV-4 has become a 24 hour free-to-air channel with a wide range of programmes covering everything from news to sports, talk shows to documentaries, game shows and live sporting events like the Myanmar National League.

Forever Group's choice of studio camera was clear. “The D70 is both suited for indoor and outdoor productions. With its easy data transfer, small bit rate and ease of use in post-production, the D70 works very well within our workflow,” said Mr. Pyae Phyo Han, Head of Resources of Forever Group. “The only way we can give our viewers the best is to keep pace with the latest in broadcast technology,” he added.

“Producing such a diversity of content certainly provides a myriad of challenges for any broadcaster,” said Chris Grey, General Manager, Broadcast & Content Creation Solutions, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited. “Apart from possessing the foresight to invest early in high definition equipment within Myanmar, we're pleased that Forever Group has also chosen to work with the XDCAM HD422 format within their existing infrastructure, to enhance their workflow and produce high-quality programming for viewers in Myanmar. We look forward to continue working with them to bring Myanmar's broadcast industry into the future.”

source: OnScreenAsia
http://www.onscreenasia.com/article/myanmar-s-forever-group-expands-production-capabilities-with-sony-s-hxc-d70-system-cameras/13157 
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