Toyota Motor Corp. (7203), the world’s
largest automaker, plans to expand in Myanmar, Cambodia and
Kenya as part of its push to attract first-time buyers and get
about half of global sales from emerging markets.
Toyota plans to work closely with its Daihatsu Motor Co.
unit to develop compact cars for emerging markets, Executive
Vice President Yasumori Ihara said at a briefing in Nagoya,
Japan, today.
“Compared with North America, Europe or Japan, where
buyers are mostly replacement buyers, it’s mostly first-time
buyers in emerging markets,” said Ihara, who is in charge of
Toyota’s emerging-markets business. “It’s where the future
growth is.”
Toyota and other foreign automakers are expanding in
developing countries, where increasing numbers of consumers are
becoming rich enough to afford cars for the first time. Nissan
Motor Co. (7201), Japan’s second-largest automaker, will introduce its
first Datsun model this month in India, after reviving the
marque as a budget brand for emerging markets.
Toyota counts China, Southeast Asia, India and Brazil as
its key emerging markets, Ihara said at the briefing, held to
introduce senior management after a reshuffle by President Akio Toyoda in March.
On Prime Minister Shinzo Abe’s economic policies, Executive
Vice President Nobuyori Kodaira said the weaker yen has created
a “good” business environment.
Toyota is reviewing its forecasts for global sales and
production for the 2013 fiscal year, Kodaira said today in
Nagoya, without being more specific.
source: Bloomberg
No comments:
Post a Comment